Your college newspaper office is closed for the summer, but there's big news: the university president resigns, or a student is brutally murdered or there's a fire in the Humanities Building. What do you do?
The Johns Hopkins News-Letter has a solution: Blog it.
This summer editors at the Baltimore, MD university newspaper decided to keep readers up to date with blogs. In a May 14 letter to readers, Editor in Chief Sal Gentile introduced two new blogs with the promise they would "provide, for the first time in the history of the News-Letter, regularly updated, web-exclusive content during the summer, when the newspaper is not in print."
The two blogs are “What’s Next?" covering breakthroughs and controversies in science and technology, with an emphasis on research done at Hopkins, and “Town and Gown,” which covers news and politics about the university and the city. To their credit, the bloggers didn't wait for earth-shattering news. During the summer they covered everything from the university president's announcement on a new vision for achieving “carbon neutrality” to a price hike on soda.
So, Sal, how did the experiment go? We'd love to hear what kind of feedback you've received on the new blogs and if you have any advice for other college newspapers stuck in the summer doldrums. Leave a comment here or write to us at firstname.lastname@example.org.