Sean Blanda, a magazine journalism major at Temple University and Webmaster for The Temple News, offers some useful tips in his blog post "How to use Facebook to leverage your college newspaper."
Blanda offers step-by-step instructions for creating a business page.
Several other campus newspapers are doing interesting things with Facebook. The Daily Mississippian at the University of Mississippi, for example, offers news updates on its Facebook page.
What's your student newspaper doing with Facebook? Have you created any cool applications? Are you using it to build readership or recruit staff? Post a message below.