In case you didn't see it, Poynter.org has an interesting column today about how students prefer to read their college papers in print than online.
"I talked with several college newspaper advisors (sic) across the country, and they all said their print newspapers are much more popular than their online versions," Bill Krueger wrote in the column. Krueger interviewed advisers and general managers from The Daily Tar Heel at the University of North Carolina at Chapel Hill, the Indiana Daily Student at Indiana University, The Shorthorn at the University of Texas at Arlington, the College Heights Herald at Western Kentucky University, the Daily Trojan at the University of Southern California.
Virtually all of them said that while traffic to their Web sites is going up, print beats online readership, hands down.
In a Spring 2010 study, Student Monitor, a New Jersey college market research company, found that 63 percent of students surveyed classify themselves as frequent or light readers of the print edition of their campus newspaper.
How about your school -- are students more likely to read your news product in print or online? What can college news organizations do to encourage students to read their online products? Or do you think it's kind of quaint that tech-savvy, iPhone-toting, wired-to-the-max students take a few minutes every week to sit down to read a dead tree?
Showing posts with label campus newspaper readership. Show all posts
Showing posts with label campus newspaper readership. Show all posts
Wednesday, September 15, 2010
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